An Authority Site is a high quality information website, respected by knowledgeable people in its industry. It is a website that has content is so useful that people are actually glad they landed on it and want to share it with their friends. Authority Sites publish trustworthy information and link to (and from) other trustworthy resources on the web.
Usually built with blogs, these information based websites exist to teach and inform website visitors. Sure, you have the ability to monetize the site, but when building out your website, your primary focus is on delivering information centered around one core topic that is usually very focused and very specific. They cover their topic thoroughly, in repeated articles and useful links consistently over time
Once your site has successfully been recognised as one of these kinds of websites, you will find that you spend far less time and money on your SEO-SERP efforts (getting ranked by Google). Whats even better, is that you will spend more time researching and writing about your business niche, something that you most likely already have a passion for, that will keep you steps ahead of your competition. Getting more results with less work building traffic, while doing something far more enjoyable than figuring out and trying to keep up with ever changing SERP algorithms.
Here is a basic outline of how to build An Authority Site: